Oct 11, 2023
In today's episode we have an interview with Tracy Fishburn, founder of Tracy's Treasured Keepsakes. She was the winner of a silver award at the recent Best Businesswomen Awards and also won the Best New Business Award at Biz4Biz awards in July.
She runs an amazing business taking clothes that people cannot bear to part with that may once have belonged to a loved one, turning them into beautiful teddy bears, elephants and cushions among other things.
In this episode you can find out how Tracy came to run her own business, even though she never consciously set out to do so. She works with a wonderful charity CHUMS, and tells us why this really matters to her.
She has benefited greatly from entering awards and tells us what a vital impact winning awards has had on her business.
Tracy makes a real difference to her customers with such a personalised product, so listen to find out how this has developed and what you could learn from her approach.
{1:47} Where the idea for Treasured Keepsakes came from.
{2:45} Tracy's previous career.
{3:02} How the business started.
{3:37} The evolution of Treasured Keepsakes.
{4:33} How Tracy learnt to sew.
{5:23} The range of Treasured Keepsakes.
{6:08} Where Tracy's customers come from.
{6:55} Tracy's business journey.
{7:54} Working with a business coach.
{8:28} Why Tracy decided to enter business awards.
{9:32} The Biz4Biz entry process and what she learned.
{10:01} Presenting to a panel of judges.
{11:52} How it felt winning the Biz4Biz award.
{13:00} Attending the Best Businesswomen Awards.
{14:00} The benefits of entering the Best Businesswomen Awards.
{15:28} What's next for Tracy.
{16:30} Why Tracy will always work alone.
{17:58} Partnering with CHUMS.
{18:40} Tracy's business challenges.
{19:38} Tracy's advice to people thinking of starting a business.
Connect with Debbie at The Business Awards Show
Connect with Tracy at https://www.tracystreasuredkeepsakes.co.uk/
Facebook: https://www.facebook.com/groups/tracystreasuredkeepsakes
Instagram: https://www.instagram.com/tracystreasuredkeepsakes/