Mar 6, 2024
The Wonderful Wigmaker with Nicola Wood is the new release from the Business Awards Show.
Nicola was awarded Most Inspiring Businesswoman at the 2023 Best Businesswomen Awards, and this episode demonstrates exactly why.
She started her own hairdressing salon aged just 21 years old and grew her business impressively. But fifteen years later, aged only 36, Nicola was diagnosed with breast cancer. She tells us why this was a gift to her, and how it drove her purpose to provide high quality wigs to people who most needed them, particularly cancer sufferers.
Thankfully, she is fully recovered and has grown an amazing business, The Wonderful Wig Company, to deliver her purpose to a grateful market. Nicola's business has grown significantly and during our discussion she reveals her expansion plans and how she plans to influence the wig market in the future.
Winning awards has made a material difference to Nicola and her business and she tells us exactly what that has meant to her.
She has some fantastic tips for both established and new entrepreneurs and anyone thinking of starting a business will be inspired by her vision, her singular approach and sheer tenacity.
{1:58} What made Nicola set up a wig business.
{4:40} Responding to cancer.
{6:37} Becoming a wigmaker.
{8:55} How Nicola helps her customers.
{10:25} How hair changes when it grows back.
{11:00} How wigs are made.
{12:26} Suporting p atients when they need a wig.
{12:46} Nicola's hairdressing business.
{14:50} The business's locations.
{15:24} The long term vision for the business.
{16:07} Future expansion plans.
{16:40} Nicola's thought process behind entering awards.
{18:15} Dealing with imposter syndrome.
{19:50} The purpose that drives the business.
{22:03} Nicola's tips for new entrepreneurs.
{24:05} The power of being relentless.
{25:45} Future plans - from national impact to shaking up the training environment.
Connect with Debbie at: https://thebusinessawardsshow.co.uk
Connect with Nicola: https://wonderfulwigs.co.uk/
Instagram: https://www.instagram.com/thewonderfulwigcompany
Facebook: https://www.facebook.com/thewonderfulwigcompany
LinkedIN: https://www.linkedin.com/company/the-wonderful-wig-company/
YouTube: https://www.youtube.com/channel/UC4dgouRyWSfU2Sp_M6_G0Yw
X: https://twitter.com/WigWonderful
Pinterest: https://www.pinterest.co.uk/thewonderfulwigcompany/